50 year old comany rebrands with a .health

JulienJ

Member
A company called Sound Mental Health announced (via press release) that it was undergoing a rebrand. The company will now be known simply as “Sound.” To enable this rebranding effort, the company is now using the Sound.Health new gTLD domain name for its website. The press release noted that the company has been in business for 50 years.

A Whois search shows that this company is the first registrant of the domain name. It is unclear to me if this domain name is classified as a premium domain name (ie the buyer had to work out a deal with the .Health domain registry) or if this was simply a hand-registered domain name with a normal renewal rate. It looks like .Health domain names cost $69.99/year at GoDaddy and other registrars seem to be in the same ballpark. Sound.Health is registered at MarkMonitor, a brand protection and domain name management company.

Source
 
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