34% of India's New-Vehicle Shoppers Turn to Web For Info

Ceres

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Via Alootechie I read about a recent study by J.D. Power. It reveals that, in 2009, 34% of new-vehicle shoppers in India turn to the Internet for information before they visit a car dealership. In 2007, the figure was 21%.

You can read more on the J.D. Power website.

Technical specifications; vehicle price; vehicle features or accessories; and vehicle brochures/pictures are the topics most frequently researched by new-vehicle shoppers on the Internet.

When you take into account that we're living in an Internet age and India's Internet penetration is slowly growing, the results are not that surprising. I notice both cars.in and cars.co.in are parked domains… Which Indian company do you think will wake up first? ;)
 
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