“ShoeBuy” Becomes “Shoes” – Walmart Maximizes Domain Acquired in $9M Deal


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Back in April I wrote about the “Category Killer Domain” Shoes.com which was acquired in a $9M transaction by Wal-Mart Stores, Inc. Today, it looks like that investment is being put into good-use by retail giant Wal-Mart. The transaction began in late March of this year and by April 29th 2017, according to the Archive.org website, ShowBuy.com began redirecting to Shoes.com

ShoeBuy.com (according to the Archive.org April 29th 2017)

Shoes.com (today)

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