Over the past five-plus years, the digital marketing world has seen an influx of Local Search SaaS (Software-as-a-Service) platforms emerge with different value propositions for brands with physical store locations.
Generally speaking, these platforms allow companies to store business location...
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.
Additionally, Google often releases new...
Where lead generation meets local SEO
There are two key elements to consider here:
Local SEO ranking factors
Landing page conventions
We want to create a perfectly optimized page from a Local SEO perspective but also a finely tuned lead generation machine. These pages should allow the user to...