rebranding

  1. JulienJ

    HomeTrust Bank Acquires HTB.com Premium Domain From GoDaddy

    HomeTrust Bank (HomeTrust Bancshares Inc., the holding company of HomeTrust Bank) of Asheville, North Carolina acquires the premium 3 letter domain name HTB.com from GoDaddy’s (GDDY) NameFind investment domain name portfolio. In a very likely six figure domain name transaction, the NASDAQ HTBI...
  2. JulienJ

    50 year old comany rebrands with a .health

    A company called Sound Mental Health announced (via press release) that it was undergoing a rebrand. The company will now be known simply as “Sound.” To enable this rebranding effort, the company is now using the Sound.Health new gTLD domain name for its website. The press release noted that the...
  3. domainking131

    BrandBucket.org rebrands to a .shop and gets a trademark approved

    Well back on October 3, 2017 BrandBucket.org which is now running on BrandBucket.shop got a U.S. trademark. Very interesting to see this got approved. Not sure what BrandBucket.com will do but should but I would expect some kind of reply to the trademark. This news appeared on TLDinvestors
  4. domainking131

    BrandBucket.org rebrands to a .shop and gets a trademark approved

    Well back on October 3, 2017 BrandBucket.org which is now running on BrandBucket.shop got a U.S. trademark. Very interesting to see this got approved. Not sure what BrandBucket.com will do but should but I would expect some kind of reply to the trademark. This news appeared on TLDinvestors
  5. domainking131

    After raising over $67M eShares fails to secure the .COM and rebrands to Carta

    In all honesty I’m pretty shocked about this one. If you haven’t heard of eShares let me drop a little knowledge before we continue since we’ve been a customer for years and I really like what they do. eShares (errr, Carta) allows startups to easily manage and grant equity all through a super...
  6. domainking131

    21 Inc wisely rebrands as Earn.com

    When I think about the branding of 21 Inc. (aka 21.co) without any knowledge of the company, the only thing that really comes to mind is blackjack. 21.co is arguably a nice, short .CO domain name, but 21 doesn’t really say much about its brand. The company appears to have solved this brand issue...
  7. domainking131

    Snapchat Rebrands to Snap; Acquired Snap.com Back in June; Spectacles.com in May

    Snapchat has rebranded to Snap, Inc. It appears the domain name Snap.com was acquired back in June 2016 when the domain moved over to the corporate domain registrar and brand protection company MarkMonitor.com Snapchat’s Twitter handle has changed to @Snap as well. Snap also announced a new...
  8. domainking131

    Auction.com Rebrands To Ten-X

    REDC acquired the ultra premium domain name Auction.com in 2009 for $1.7 Million and it really helped the real estate company from its past brand and web address USHomeAuction.com! Fast forward now several years and according to several articles, the business name Auction.com has became...


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