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  1. walter

    When the preferred domain name is taken

    And some people actually exploit the loophole created by the companies that are not so keen on TM violations. Either way, the internet never forgets and anyone doing such a thing risks losing eventually.
  2. walter

    The use of banners and pop ups

    Yes, Google tends to have stringent rules in as far as the use of pop ups is concerned. It's more of a trial-and-error method. As far as banners are concerned, I think that they are far much effective and less annoying to the website visitor(s).
  3. walter

    Online businesses

    Very true @JackD and I actually think that we can say that most businesses can exist online as opposed to the other way round. With market trends changing all the time, I see a time when the brick and mortar stores will exist purely as points of reference for something that potential customers...
  4. walter

    Is simple better?

    A simple layout that is easy to navigate is the best. When the layout is too complex, it may discourage visitors from accessing your site. Potential customers don't want to spend too much time looking for something in your website
  5. walter

    The three-second test

    A visitor to a particular website should never struggle to find what it is they are looking for. There's nothing as good as visiting a website that is very straightforward. Putting yourself in a visitor's position is a good way of counter checking this.
  6. walter

    A reciprocal link

    These links are important since they can boost traffic to the website and also increase popularity with search engines. Of late though, Google seems to be very strict on sites that try to boost their reciprocal links.
  7. walter

    Registering a domain name as a TM

    That's the same thing I have always asked myself over the years. Issues to do with copywriting are very sensitive and require keen attention and detail. I had no idea that there are certain names that you can't copyright, even when not taken?
  8. walter

    Buying insurance

    After several trial and errors, I finally settled on one that has been reliable ever since. At times, you have to go through different experiences so as to get the right one. All the same, there are businesses that get this right at the very first attempt.
  9. walter

    Online prescence

    Apart from Google, are there any other search engines that you should have in mind when optimizing your website? I see people concentrate a lot on Google but what about the rest?
  10. walter

    Going it alone

    Very true Saki, and I think that people come together for many reasons. It could be the need to pool resources, shared interests and so forth. I hold the opinion that coming together isn't bad after all; there should be a common goal and a long-term plan.
  11. walter

    Use of images

    We all agree that images improve a site's outlook in a big way. There has been a trend by even the small websites of using images without consent. The thing is that robots and spiders are always crawling the web looking for copyrighted images.
  12. walter

    Developing multiple websites

    Developing multiple sites on different niches will not be easy work, especially for a beginner. If you are learning about web management and development along the way, it will be too much work.
  13. walter

    Best WordPress themes

    As far as themes are concerned, make sure you settle for one that's mobile responsive. Each of us is unique so it's important to settle on something that appeals to the website owner. To me, the images, font and so forth don't matter as such. What's very key is the functionality.
  14. walter

    When to advertise

    Is there a right time to advertise? Most people prefer to do this year-round, spreading out the budget equally month-to-month. Nonetheless, it isn't easy to sustain a marketing initiative throughout the year. What other options are there?
  15. walter

    Does word of mouth really work?

    This topic has been covered extensively and there’s really nothing much to add. The thing with word-of-mouth is that it only works when the consumers or direct users of your product or service receive exceptional attention. Most times, you don’t even have to pay for referrals.
  16. walter

    The use of meta tags

    I'm not very sure about the legal loopholes that the use of meta tags helps a website owner avoid. As far as I know, the most important thing is getting everything right as far as the meta title and meta description (that shouldn't be duplicated across multiple pages) are concerned.
  17. walter

    Selling physical products

    @Nishith, you've really broken it down into something a layman can easily understand. I didn't know there was so much to do in such a case. What has really caught my eye is the bit about local laws about import and export. Again, you'd never want to run into problems because of taxation so it is...
  18. walter

    Buying insurance

    Whether you are a small business owner or an established one, nothing is as paramount as insurance. I've heard it said that you can use the comparison sites to aid in making a decision. Nonetheless, it is possible to miss out on the big insurers since they may not appear on these sites. How long...
  19. walter

    Going it alone

    You can be just one founder but the truth is that the whole show cannot be run by just one person. I know a lot of companies that started off as sole proprietorship. That's the way things are moving in the 21st century.


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