1) Keyword should be title tag.
2) Keyword should be in url.
3) Major keyword density in the document should be around 5-7%
4) Minor keyword density should be around 1.5-2%
5) Keyword density over about 10% is suspicious and therefore should be avoided.
6) Keyword in anchor text of inbound links.
7) Keyword in headings.
Please add any point which I may have missed.
2) Keyword should be in url.
3) Major keyword density in the document should be around 5-7%
4) Minor keyword density should be around 1.5-2%
5) Keyword density over about 10% is suspicious and therefore should be avoided.
6) Keyword in anchor text of inbound links.
7) Keyword in headings.
Please add any point which I may have missed.