CyberKing
Domain Investor
Indian eCommerce market, which is currently pegged at Rs 78,000 crore ($13 billion) is all set to cross Rs 5,40,000 crore ($90 billion) by 2019, an increase of 700% in 5 years. As per a research by eTailing India, such a huge jump in overall digital industry in India will lead to tectonic shift in the way advertisements are done, audiences are profiled and messages conveyed.
As per a statement released by them, “Much like Apple changed the music industry, e-commerce will not only impact retail, but also the advertising industry.” And the most interesting aspect in the incredible growth story is that, mobile will hold the key to this growth.
Interestingly, Gartner’s report mentioned some very modest figures in their report a few days back. They mentioned that the Indian ecommerce market is currently pegged at USD 3.5B and will grow around 70 percent to USD 6B.
Indian eCommerce Will Grow 700% In 5 Years, Mobile Transactions At All Time High
As per a statement released by them, “Much like Apple changed the music industry, e-commerce will not only impact retail, but also the advertising industry.” And the most interesting aspect in the incredible growth story is that, mobile will hold the key to this growth.
Interestingly, Gartner’s report mentioned some very modest figures in their report a few days back. They mentioned that the Indian ecommerce market is currently pegged at USD 3.5B and will grow around 70 percent to USD 6B.
Indian eCommerce Will Grow 700% In 5 Years, Mobile Transactions At All Time High
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