OzDomainer
New Member
Hi all,
One of the things that I am seeing more and more these days is people registering and then trying to sell domain names that are not relevant to India or Indians.
I am only discussing English domains in this post and not referring to other languages such as Hindi or Bengali.
I was talking with one of my friends who is Indian about this and he agreed that people from other countries/continents such as USA or Europe assume that the English they use transfers across to India just as well, NOT SO!
Do your research on Google etc before you register or buy a name in the domain aftermarket that is useless because it is not the correct language/keyword phrase that is being used by Indians.
Here is an example of a couple of domains that I registered just the other day -
www.gymequipment.co.in
www.gymequipments.co.in
Which one do you think has the highest "exact match" monthly search volume in Google's Keyword Tool set for India??
If you chose "gym equipments" as the higher of the search phrases then you are correct and by almost double that of the phrase "gym equipment"
As I said I registered both as they both have value, when I ran this scenario by my Indian friend he completely agreed and said that this is just one example of the subtle differences in how Indians search.
Over the past 3 years of being in the Indian Domain space I have made my fare share of mistakes with targeting incorrect keyword phrases so I thought it may help others who live outside of India to double check everything and do your research before handing over the cash.
Any feedback from Indians within this forum about this subject would be welcome.
Cheers
Ed Keay-Smith
OzDomainer.com
One of the things that I am seeing more and more these days is people registering and then trying to sell domain names that are not relevant to India or Indians.
I am only discussing English domains in this post and not referring to other languages such as Hindi or Bengali.
I was talking with one of my friends who is Indian about this and he agreed that people from other countries/continents such as USA or Europe assume that the English they use transfers across to India just as well, NOT SO!
Do your research on Google etc before you register or buy a name in the domain aftermarket that is useless because it is not the correct language/keyword phrase that is being used by Indians.
Here is an example of a couple of domains that I registered just the other day -
www.gymequipment.co.in
www.gymequipments.co.in
Which one do you think has the highest "exact match" monthly search volume in Google's Keyword Tool set for India??
If you chose "gym equipments" as the higher of the search phrases then you are correct and by almost double that of the phrase "gym equipment"
As I said I registered both as they both have value, when I ran this scenario by my Indian friend he completely agreed and said that this is just one example of the subtle differences in how Indians search.
Over the past 3 years of being in the Indian Domain space I have made my fare share of mistakes with targeting incorrect keyword phrases so I thought it may help others who live outside of India to double check everything and do your research before handing over the cash.
Any feedback from Indians within this forum about this subject would be welcome.
Cheers
Ed Keay-Smith
OzDomainer.com