Observations from my recent trip to India ...

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Aubits

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- Smart phones are getting popular (couple of my nieces going to college have them)..the only drawback is Data plans still expensive to use. They have brand new phones and use primarily wifi for access

- More .co.in and .in advertised on roadside Banners (not just large corps). That's looking good. Although not much call to action such as got to our website etc..on TV's or Radio

- Most people seem limited in their internet use and knowledge of what is out there - they are aware of the popular websites but not much more (this has to change over the years and it probably will as people use them more) - (again this is just my overall perception, could be wrong)..

- If you notice, most internet traffic from India starts around 10:00 am local time when people get to offices, not much before that in the morning. (just an observation).

- Unlike here in the US, physical bookstores are still all over the place in cities. I actually went to one of my favorite bookstores thats been around since early british era. Indian cities are still about people mingling and going all over the place, so internet activity will grow if data plans on mobiles become affordable. Its just tough to sit your flat or home in India when there is so much going on outside

- Broadband modem worked well in most places, was able to do some work while in some remote areas. Although it does drop off in some places. Overall, not bad.

I am quite hopeful for the next few years to a decade on the progress in India as more people get to start becoming regular internet users with broadband speeds (that is critical for user experience). There is a going to be point, when people start getting the concept of IN domain names and that is coming soon..

What do you all think ?
 
What's the .in/.com ratio when it comes to advertising?

Good question. I wasn't paying attention to .com's and was more curious about .in or .co.in.

Just from my observation, I think .in is taking over slowly. Tough to say the ratio, but it just seems that .in ads are using better domain names (generic or corp brand name). Almost all large corp have an .in domain, it looks like.

Most of the .com's seem more generic and are not India specific and why would I advertise a non India specific website to the Indian market. I think .com is OK, if I have only an overseas presence, if my company has an Indian presence, better to show .IN in the ads.. its a way to show that I care about the Indian market.

The only other reason to have .com would be if you have an India specific keyword in the domain names - such as Delhi....com or Chennai....com or something similar.
 
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I agree with you re (dot in) only the com & in will hold brand value - integrity. GNP is all about mass consumers = mass education programs must be in ones mother tongue through tablet /pad technology = Hindi linguistics using Enlish typeface or voice communication. Script will bleed traffic to Hindi words. Hindi - English hybrid keeps national identity & advantages of two languages. educated consumers buy. The days of advertising in script are passing.
 
The advent of mass market 4G revolution via Reliance Jio will make India another Seoul albeit a decade later...this will lead to widespread "native app use", mobile web might benefit too.

As far as the never ending .in/.co.in battle my observation is old hoardings still have .co.in with some of them not even bothering to register and secure the equivalent .in, however it is good to see a slew of ".in" brands come to market like printo.in, printland.in examples just from one space and RedBus.in a key ".in" milestone.

I think with too many sub domains like .in.net and in.com and in.org the ".in" relative value is like the old .com with good recall, rest are only for those securing trademarks.

The start-up revolution with Nasscom led 10K and development of a healthy Angel/VC ecosystem will boost the need for more ".in" named start-ups...

Seeing "in" names allowed by after markets like Sedo to be listed at and over 50K GBP is encouraging!

Also my analysis of traffic to sites (owned) shows 100 China, 50 US, 25 India , 25 Others traffic breakup...to ".in" domains. WTH are the Chinese doing visiting ".in" sites?

More to come...
 
toexchange@ Thank you for sharing your personal analysis. Do not agree re the "native app use" 2 long, 2 complicated, mobile - tablet is about text speak (short) using the English type-pad in ones mother tongue to message & search. Any idea of the total (dot in) registrations - (dot co.in) registrations number to date ? I guess that would be the real barometer !!


The advent of mass market 4G revolution via Reliance Jio will make India another Seoul albeit a decade later...this will lead to widespread "native app use", mobile web might benefit too.

As far as the never ending .in/.co.in battle my observation is old hoardings still have .co.in with some of them not even bothering to register and secure the equivalent .in, however it is good to see a slew of ".in" brands come to market like printo.in, printland.in examples just from one space and RedBus.in a key ".in" milestone.

I think with too many sub domains like .in.net and in.com and in.org the ".in" relative value is like the old .com with good recall, rest are only for those securing trademarks.

The start-up revolution with Nasscom led 10K and development of a healthy Angel/VC ecosystem will boost the need for more ".in" named start-ups...

Seeing "in" names allowed by after markets like Sedo to be listed at and over 50K GBP is encouraging!

Also my analysis of traffic to sites (owned) shows 100 China, 50 US, 25 India , 25 Others traffic breakup...to ".in" domains. WTH are the Chinese doing visiting ".in" sites?

More to come...
 

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