Interesting article here from Overstock.com. They are the poster child for .co, and rebranded themselves as O.co. However, now they are reporting decreased revenue and profits and blaming it in part on the rebrand:
Financials - Sales drop and the net loss widens for Overstock in Q3 - Internet Retailer
Interesting too that conversion rates went down - perhaps consumers see .co as less trustworthy than .com?
Financials - Sales drop and the net loss widens for Overstock in Q3 - Internet Retailer
Interesting too that conversion rates went down - perhaps consumers see .co as less trustworthy than .com?