SEO and PPC Terms and Abbreviations

[Ceres]

I came across a handy list of common SEO and PPC terms and abbreviations. I think the list will be useful to those starting out in this area. Alternatively, the list can be a handy reminder for those with a bad memory (like me!).

Here are a few examples:

CPC – cost-per-click – the amount that the advertisers pay every time when a visitor clicks on their ads.

PPC advertising – online advertising when advertisers pay for visitors based on cost per click. Advertisers only pay when search engines users actually click on ads and visit the advertisers’ website. An advantage of this type of advertising is that ads can be displayed many times, but advertisers pay only for the real visitors that may be their potential clients.

Average click-through rate - the number of clicks your ad receives divided by the number of times your ad is shown (impressions). Both ads and keywords each have their own CTRs. E.g., if your ad has 100 impressions and 7 clicks, its click-through rate is 7% (7/100).

Conversion - the event on your website initiated by the visitor, e.g., buying something or requesting more information.

SEO – website optimization for search engines with the purpose is to improve the ranking and increase the number of visitors from search engines. Because of these optimizations the website is easier to find in search engines when looking for specific keywords or phrases.

You can learn about other terms at: List of common SEO and PPC terms and abbreviations

[extomas]

GWT: Google webmasters tools
GA: Google Analytics
BL: Back Links

[kenie]

Here's another (abbreviations):

SEM - Search Engine Marketing
SMO - Social Media Optimization
PPC - Pay Per Click
IBL - In-bound Links