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Thread: India's Online Advertising Spend
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01-12-2009, 02:07 PM #1
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India's Online Advertising Spend
SiliconIndia.com reports that when it comes on advertising, India only spends 1 - 1½ percent on online advertising:
That's a low percentage. This is expected to increase by 3-4 percent in three years.Only one to one-and-half percent of the total advertising spend is presently going to online advertising segment in India, while U.S. and U.K are spending eight to nine percent and six to eight percent respectively.
"With the next generation communication applications like WiMaX and Web 3.0 are all set to make their impact in Indian market, the country is showing great potential in online advertising scenario," said Viraj Malik, CEO, Percept Knorigin, an online internet advertising agency.Last edited by Ceres; 01-12-2009 at 02:09 PM.
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