Indian matrimony websites - offline marketing

[Ceres]

Via WATBlog.com, I read that two major matrimony websites are expanding offline via centres and matrimony magazines.

BharatMatrimony is launching a matrimony magazine targetting NRI?s in US and Canada. The magazine will be a free-of-cost called BharatMatrimony Times and will be published once in two months, to begin with.

Jeevansaathi on the other end is the late bloomer as far as opening offline centres is concerned. It announced its foray into offline centres in april and also announced its plan to open 25-30 centres in 6 months. The launch of the centre in Mumbai is part of this roll out plan.