It's a one word .in domain with commercial meaning. I like it a lot as a brand. I also see that several Indian companies using this term as part of their name.
That being said, I don't think that there would be much domainer demand for this. It looks like telefilms.com sold at Godaddy in December for only $20. I'd think you'd get mid to high $xx on the domainer market for your domain.
If you can, I'd hold onto this and wait for an end user approach and quote mid $x,xxx with a view to getting a low $x,xxx deal done.