How does re-targeting work?

Discussion in 'Webmaster Forum' started by Simone, Apr 13, 2017.

  1. Simone

    Simone South Africa Member

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    Can anyone please explain to me just exactly how re-targeting works when it comes to placing ads? I have seen this in action whereby I go to a certain website and then later while i', I notice that their ads are sort of 'following' me around the sites that I go to afterward.
     
  2. Swisslist

    Swisslist United States Member

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    They do that to me too. Companies seem to be tied in to Google somehow where they know where you're going online partly based on where you have been. I'm sure if you go into your Google account settings and go to the privacy section, you can somehow keep this from happening.
     
  3. ritchie

    ritchie Kenya Member

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    I guess this is the same thing that happens say when you visit an online retail store then after leaving, you keep seeing ads from that site popping up elsewhere. It can be annoying at times but I guess it helps at times.
     
  4. Britney

    Britney South Africa Member

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    I think that would be great from a business person's point of view, but I can see how it might be extremely annoying for the person who is surfing the websites to keep seeing the same ad over and over again.
     
  5. Geordy

    Geordy South Africa New Member

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    That is a great way of making sure that you catch all those visitors to your website who left without buying anything or opting into your list. If they already know about you then it should be easier second time around to try and get them as customers.