Demand Media sold Cracked.com for $39 million dollars

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Online content media company, Demand Media, has reportedly sold the web site Cracked.com to E.W. Scripps Co., a print and online publisher.

The all-cash sale of Cracked.com, a web site providing odd, trivia and other entertaining content, was for $39 million dollars.

Shares of Demand Media (DMD) closed up 11.83% on Wednesday.

Cracked had revenue in 2015 of approximately $11 million dollars and was profitable.


Source
 
Cracked.com is a big and popular web site, mostly focused in humor but they often have some scientific divulgation, social critics, historic analysis articles and even interviews, but Cracked is also known for its bad habits of using clickbaity and misleading titles for their publications. They once published a regular distribution magazine too.

Maybe with this purchase, They will be back into magazine business. Perhaps.
 
I've tremendously enjoyed Cracked.com and I really hope the content doesn't change too much. The new owners might have a new philosophy about content and how the content coincides with political correctness. Hopefully, it doesn't change, and the site won't lose its value that the advertisers have come to rely upon.
 

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