In a blog post on the company blog, Google announced:
“Google Play now reaches more than 1 billion people on Android devices in more than 190 countries.
In the past year, we paid more than $7 billion to developers distributing apps and games on Google Play.
“App discovery plays a critical role in driving your continued success, and over the past year Google has provided best practices to enhance app discovery and engagement, as well as app promotion tools to get the most out of search and display advertising for developers.
We are always looking for new ways to help you get your apps in front of potential new users. That’s why, in the next few weeks, we will begin piloting sponsored search results on Google Play, bringing our unique expertise in search ads to the store.
With more than 100 billion searches every month on Google.com, we’ve seen how search ads shown next to organic search results on Google.com can significantly improve content discovery for users and advertisers, both large and small.
Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.”
You may find the complete blog post here
“Google Play now reaches more than 1 billion people on Android devices in more than 190 countries.
In the past year, we paid more than $7 billion to developers distributing apps and games on Google Play.
“App discovery plays a critical role in driving your continued success, and over the past year Google has provided best practices to enhance app discovery and engagement, as well as app promotion tools to get the most out of search and display advertising for developers.
We are always looking for new ways to help you get your apps in front of potential new users. That’s why, in the next few weeks, we will begin piloting sponsored search results on Google Play, bringing our unique expertise in search ads to the store.
With more than 100 billion searches every month on Google.com, we’ve seen how search ads shown next to organic search results on Google.com can significantly improve content discovery for users and advertisers, both large and small.
Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.”
You may find the complete blog post here
