Thread: Michael Berkens Interviewed

Many of you may be familiar with Michael Berkens from his domain blog:
TheDomains.com

Now Ron Jackson of DNJournal has interviewed Michael Berkens at:
Michael Berkens - The Untold Story Behind The Best Kept Secret in the Domain Business

The interview is well worth the read. It provides some good background about Michael, Berkens who he is, how he got where he is, his business philosophies, and more.

Michael Berkens also gives a lot of good advice in the interview. Some pearls:

In business you should never rely on one source of income, and domaining is no different.

When we first started domaining as a business, we made a decision to sell enough domains each year that my registration costs were met, so any income from traffic would be pure profit.

"If you are parking your domains, try different parking companies, spilt your domains up and try them at several companies, try affiliate programs, try to find white label solutions like we did with LuxuryBedding.com, DiscountBedding.com and HomeFashions.com."

"If you’re selling your domains try several channels, SnapNames.com, Sedo, the Domain Distribution Network, NameMedia’s network (BuyDomains and the AfternicDLS), Bido.com, domain show auctions. Try different strategies. Some will work and some won’t. Sometimes you’re going to win and sometimes you’re going to lose. If you don’t try different avenues and sit tight you are going to really lose. Remember when it comes to monetization or sales, not every solution fits every domain," Berkens added.

Thanks for the link Jeff. A brilliant one and a fantastic read!

Going through Berkens' many valuable words of wisdom, it is clearly evident that investing in, and being in the business of domain names is like running a full marathon and definitely not a quick 100m dash.

Cheers!!