WTF - What an unfortunate acronym for the Wisconsin Tourism Federation!

All is okay now, as the federation has changed its name to Tourism Federation of Wisconsin (TFW).

It seems that the federation was unaware of - or unconcerned by - the modern meaning of WTF until its acronym featured on a blog that compiles unfortunate corporate logos earlier this year.

Commenters wondered whether an expression of foul-mouthed astonishment was the best way of boosting tourism to a state that would not be an obvious choice for most holidaymakers.
Source: WTF? Wisconsin Tourism Federation changes name after internet jokes.

Well some people say there's no such thing as bad publicity...