The Indian automobile company
Tata Motors received a lot of attention when it launched
Nano: the world's cheapest car.
Ford has just announced that they will be releasing a new car model called "Figo" into Indian small car market:
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Look out Tata Nano. Ford is bringing an all-new model to the burgeoning Indian small car market. What you see here is the Figo and as its Italian-derived name suggests, it looks to be very cool.
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Small cars currently account for about 70% of new car sales in the country, Ford says. When it hits domestic dealers by mid-2010, it'll have the daunting task of attracting buyers away from the current mini car title holder, the Tata Nano. Price, of course, will likely be a huge factor in how successful the Figo could be with Indian buyers. Tata prices the Nano in the $2000 range.
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Source:
Nano Nuisance? Ford Reveals All-New Figo Small Car For Indian Market
Should Tata be worried?
BTW, I checked to see if Ford owns Figo domain name, but I couldn't see see that they do. Both Figo.in and Figo.co.in were registered in 2008 by other parties. Also, Figo.com does not resolve to a website but belongs to the Intl Federation of Gynecology and Obstetrics...
Nano Nuisance? Ford to Launch Figo
