An excerpt from the article:

The advantages of marketing via digital media were put forward by speakers on the second day of the two-day CII Annual Marketing Summit.

The consensus was that Indian companies should understand the importance of online analytical tools to reap the full benefits of New Media. Speakers stressed that the optimum use of such tools enables marketers to get critical insights into consumer behaviour and target products with precision. This ensures maximum returns in terms of converting hits into sales...

“There are 40 million to 70 million people on the Internet today in the country, and this number is growing at 15 per cent each year,” said Mr Sumeet Singh, National Head, Marketing, Communications and Alliances, Info Edge India,

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Great article. It's really early days yet, things will just get better... Nice to see MSM coverage of the issues...