Over at the EngineWorks Blog, Tyson Braun just posted a very interesting blog post discussing his interview with Dan Harbison, Interactive Marketing & Media Director for the Portland Trailblazers. They discussed the importance of strong presence within online social communities and how it has helped the resurgence of the franchise. Harbison joined the Blazers in 2005, and from the beginning, he imagined a Web site that enabled fans to better connect with the team and its players.
Read Tyson's Interview:
An Interview with the Blazers’ Interactive Marketing & Media Director?|?Scott Fish
An Interview with the Blazers? Interactive Marketing & Media Director
