Thread: India's Local Search Engine Industry Growing

Via Express India, I read how local search engines in India are seeing tremendous growth.

Not surprisingly, even Google launched its own local search service, providing information about the city. Guruji, Justdial, Burrp, Dwaar, Onyomo, Khoj, Nirantar, Puneproperties and Ilaaka.com, which were launched in the city over the last two years, provide customers with better search experience and so do the localised versions of giants such as Google, Yahoo! and MSN.

It's a shame that currently most of these local search engines are not using the .IN. extension.

Swati Rahate, service manager, Justdial explains, "90 per cent of Internet search queries are local in nature and thus the need for local search engines is evident. Justdial is very local in nature and provides customers with relevant search results."

Burrp is another social lifestyle search engine and reviews website that has launched its service in the city. It is looking to add local flavour in each city they launch in, like for Pune they have also allowed users to locate, review and recommend Pune's famous home-run Irani bakeries, snack shops and college canteens along with normal restaurants and hang-outs.

It's great that companies are venturing into the local search industry in India. The growing number of internet users in India will find such local content beneficial.

Local search is getting hot everywhere!

But they choose terrible names - burrp? Why two R's?