Thread: Geotargeting .in ?

Found some interesting information. Well unfortunate really.
can not change .in location

you tube

Only 4 ccTLDs (.co, .me, .cc, .tv) are considered by Google like gTLDs, because that's their main use, unlike most ccTLDs (including all major ones like .in), which are strong in their respective home countries.

So basically .in's are only useful for business in India. In fact if you have international business it would be foolish to use a .in because the traffic would only be aimed to India.

Seem that if Google would change this, it would increase the value of .in

What do you think? It is possible to rank a .in well outside of India?

Also how did .co, .me, .cc, .tv manage to do that? And why not .in?

It's not a negative thing that Google doesn't consider .in an "international ccTLD", because, as I said, it means it's strong in its home country and people appreciate it as their own ccTLD (like it happens with all major ccTLDs). However, there's a small group of countries that, for various reasons, found that it would be financially much more convenient for them if their ccTLDs were released to the world rather than being used as their national extension. For these TLDs (the ones I mentioned above), Google makes an exception by allowing owners to set geotargeting.

While .in registration is open to anyone and many have tried to brand it as "INternet" or "INformation", its main (and real) meaning is by far the most important one and I like this very much.

It's not a negative thing that Google doesn't consider .in an "international ccTLD"

It's negative if you are in Europe or another country and have no interest in promoting your business in India. People simply won't find your web site unless they using google.co.in at least not so easily.

In other words if you had bread shop in France, you'd be better off using francebreadshop22.com even if you had something like frenchbread.in or even bread.in even though they are much better key words. Would you agree?

The fact that Google doesn't permit geotargeting for .in and other ccTLDs doesn't mean it's impossible to rank them well outside their original countries. It's certainly more difficult and requires more work, but it can be done, absolutely. For example, if you want to rank an .IN for french audience, you should start by selecting a hosting server whose IP is in France, filling the website with unique and optimized content (obviously written in French) and getting an important number of backlinks from websites that have similar features (similar topic, french content and IP).

Okay given your example, why would the French company chose a .in extension and not .fr or .com, if it just going to make things more difficult for them?

Originally Posted by chaudi

Okay given your example, why would the French company chose a .in extension and not .fr or .com, if it just going to make things more difficult for them?

I get your point, but like all businesses, every owner makes their own decision: one could like Bread.in because it makes a great brand, while another might prefer sticking to the usual TLDs.

Nice, I bought a domain mywebs.in
Should I sell it ? It has high demand for website.

Originally Posted by the_poet

The fact that Google doesn't permit geotargeting for .in and other ccTLDs doesn't mean it's impossible to rank them well outside their original countries. It's certainly more difficult and requires more work, but it can be done, absolutely.

A couple of examples would be:

Prote.in - its current Alexa ranking in the UK is 7,193
Outside.in - its current Alexa ranking in the U.S. is 17,078