Gillette went for the opening bid of $1,001. I think it was a "fake" auction with someone putting in a high offer to get the ball rolling for themselves personally. But then again, it is possible someone paid One Thousand Dollars + 1.
Interesting - seems like the market is a little slow now despite India's economy continuing to roar along and Indian PPC prices continuing to climb. $1.00 clicks are a daily occurence now on our developed sites.