While I was listening to the radio today, the DJ advertised a website which he invited listeners to check out. The problem was I couldn't understand the website name. The DJ just quoted the website name and did not spell it (which is the norm). This got me thinking about the importance of the radio test. Hub Pages provides a good example of this test:

I eventually figured out the name of the website by do some searches on Google. Advertisers should make it easy, not hard, for visitors to find them.

Do you consider the radio test when you buy your domains? Food for thought...

hmm..not exactly..

Well it depends but most of my domains are pretty clear and aren't having any underscores or similar. But yes you have a very valid point and it would help many new guys in this business.

Good information pal. Well I don't develop anything around my domains. I plainly sell them. So I don't think its much important to me but surely its a good new parameter.

I buy domains which interest me..or I see potential in..but ya I am not always accurate..