Re: Which best?
TrafficZ has been getting good reviews and I like the look of NameDrive. But in terms of cashflow, I haven’t found anything better than Sedo. Their ability to post relevant ads and maintain high CTRs helps to make up for painfully low RPC payout rates. For desi domains, their PRC payouts are most commonly only 3 US cents. They also provide crude statistical reports on the origins of visitors to parking pages.
Sedo uses Google ads. Part of the reason that Sedo’s RPC rates are so low is because of the low e-commerce drivers behind the ads. Janta is certainly clicking on ads, but they are not immediately buying.
Online ads contribute to the sales process without having their contribution being able to be tracked conclusively for each click through. Sales come through a variety of channels, of which online advertising helps but is often not the overwhelming driver.
In the future, once more people in India go online and immediately make purchases after clicking on ads--then payouts will increase.
Except for hoardings, the advertising industry in India is still tiny by global revenue standards. All spending on magazine print ads in India in 2006, for example, reportedly amounted to only about US$28 million. Some individual magazines in the U.S. exceed that amount.
As international companies seek to reach out to Indian consumers, the market for online ads will pick up. International companies maintain active ad buying programs, which can quickly adapt to include a focus on Indian consumers. The international companies understand that online advertising offers a unique and powerful way to connect with consumers, and accept the dynamics of being unable to track single clickthroughs to discrete purchases.
Sellers can help themselves by relentlessly educating Indian business promoters on the value of targeted online advertising (hint, hint).
One way for education to occur is to ask sales directors what their Google AdWords budget is every month. Even among ITeS companies seeking to attract global clients, the answer is most commonly ‘nothing.’
Last edited by DomainWalla : 01-18-2008 at 03:21 AM.
Reason: Add new info
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