While I was listening to the radio today, the DJ advertised a website which he invited listeners to check out. The problem was I couldn't understand the website name. The DJ just quoted the website name and did not spell it (which is the norm). This got me thinking about the importance of the radio test.
Hub Pages provides a good example of this test:
Quote:
Lets say you heard a radio advertisement for carz-4-u.com, an imaginary business who has just paid a corporate consultant a small fortune to come up with this fantastically unique name.
Where would you go to find their website?
* carsforyou.com or maybe
* cars-for-you.com or
* cars4you.com or perhaps
* carsforu.com
Eventually you might guess it.
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I eventually figured out the name of the website by do some searches on Google. Advertisers should make it easy, not hard, for visitors to find them.
Do you consider the radio test when you buy your domains? Food for thought...