I just read TechCrunch's article about how a web development company, who were contractors for the Bush family, inadvertently let the domain GeorgeWBushLibrary.com expire. A domain squatter promptly bought the domain once it expired.

What surprises me is that the development company willing paid $34,990 to get the name back, instead of commencing a UDRP complaint. I realize George W Bush is probably not a trademark, but aren't there common law rights involved with a name? Also, would the web contractor have had the standing to bringing the UDRP if they were only a contractor for the Bush family? Anyone got any further insight on this?

So what's your opinion:

Do you think the web development company could have won a UDRP case, or do you think they were right to "settle" the problem?