Tough one really. It's one of those things that sounds good in theory, but the practicalities are difficult and it becomes a bit of a slippery slope. What if two people have the same name? Why only Olympic athletes? Why not politicians? What about if someone is buying a politician's name to create a parody site or an attack site?

The INDRP is already in place and it protects the Olympic athletes. I think that is sufficient. No need to go down this slippery slope.