10-01-2009, 06:44 PM
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Administrator
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Join Date: Mar 2008
Posts: 2,899
Thanks: 1,631
Thanked 392 Times in 240 Posts
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Re: How to Approach an End User?
I've never actually done a cold call to an end user, but I thought that Morgan's post here was very well done:
Taking to End-Users*|*Domainvestors.tv
Quote:
Me: Hello, I’m looking for someone from your web marketing team.
Company X: Sure, let me transfer you.
Me: Thank you very much.
*Ring* *Ring*
Web Marketing Dept: Hello this is [Name]
Me: Hi this is Morgan from Linton Investments I’m looking for the person responsible for your Google Advertising
Web Marketing Dept: Sure, that’s [Name] – let me transfer you to him
Google Ad Specialist: Hello this is [Name], how can I help you?
Me: Hi, my name is Morgan and I work for a domain name investment company in California. I have a domain name very closely-related to your business that I thought you might be interested in.
Google Ad Specialist: Okay, what’s the name?
Me: The domain is [Domain Name] and it is currently ranked #3 in Google for [Keywords] which I noticed are keyword you are paying to advertise for.
Google Ad Specialist: We do advertise for those keywords but we have a pretty limited ad budget.
Me: I completely understand – I have a number of other companies that I’m contacting but I really thought this would be the best fit for your business. I’ve done some quick analysis of how much I think you could save this year on marketing costs just by owning this domain, can I send it over to you?
Google Ad Specialist: Well we’re always looking for a way to save money so I’d be willing to have a look at it.
Me: Great – what is your email address? I’ll send this over and you can contact me if it looks interesting to you.
Google Ad Specialist: Okay, will do. My email address is [Email Address]. Thanks Morgan I’ll be looking for your email.
Me: No problem – have a great day.
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