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Old 03-19-2009, 03:08 AM
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Default India: Cyber Cafe Audience

Currently, there are many thousands of cyber cafes in India. It is estimated that by 2010, the number of cyber cafes will be around 260,000.

A recent Cyber-Nielsen survey revealed the type of users who are visiting these cyber cafes. The survey results are based on an online survey of 11,989 visitors via 3,500 cafes. Here's a summary:

- 90% of audience in Cyber Cafes is Male.

- 90% of audience is in the age bracket of 15 - 35.

- 52% of audience is Graduate or Post Graduate.

- 50% of audience accessing Cyber Cafes is Socio Economic Class A.

- More than 75% of audience is Socio Economic Class AB.

- More than 40% of audience in Cyber Cafes is Employed.

- More than 70% of audience takes decision for buying electronic appliance.

- Nearly 60% takes decision for buying Household durables.

- Personal Computer Ownership is highest amongst audience.

- 91% of audience owns a Mobile Phone.

- 39% of audience owns an iPod.

- 80% of audience owns a 2 Wheeler.

- 47% of audience owns a Debit Card.

- On average, an individual visiting a cyber café visits a gymnasium 3 times a week, a coffee shop 2.5 times a week, and a restaurant twice a week.

- Top activities done while accessing Internet include: email/chat, information search, download music / movies, job search and online gaming. See report for full list of activities.

- More than 80% of audience is using internet for more than 1 year and more than 40% of audience is using internet for more than 5 yrs.

To view the full results of the Cyber-Nielsen Survey, click here.

Last edited by Ceres; 03-19-2009 at 03:11 AM.
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